8/5/2023 0 Comments Snappy krakenOriginally slated for October 2021, the Jolt! financial advisor marketing conference will get members of the new Advisor Websites team together for the first time. On Wednesday, Snappy Kraken will open the doors to its inaugural Jolt! Conference in Las Vegas. Last week, it was announced as a partnering organization of the Onyx Advisor Network for underrepresented advisors. The acquisition comes amid a flurry of announcements for Snappy Kraken. Discounts are available to advisors who use both platforms. Officials said integration will take several months to complete, but Snappy Kraken and Advisor Websites have an existing integration that shares contact data, performance statistics and select Snappy Kraken campaigns between platforms. Snappy Kraken said the acquisition is the ideal complement to its existing prospecting and client relationship-building platform tools.Īdvisor Websites will be branded as a Snappy Kraken company going forward, and Turner will take the helm as president of the new entity. We are beyond excited to embark on this new adventure, flying the Snappy Kraken flag together as one.”Īdvisor Websites offerings include a calendar scheduling tool, a website design manager and compliance workflow support. “As we combine our website capabilities with their incredible content, the advisors who use our integrated offering will gain a significant competitive advantage. We’ve been following their success for several years, and it is evident that they are the best marketers and brand builders in financial services,” Turner said in a statement. “Joining forces with Snappy Kraken is the ultimate way for us to increase the value our advisors receive. When the Advisor Websites state of the industry report was released, Turner said that companies that incorporate personalization into their content and websites report a lift of 10% or greater across their marketing goals. But knowing your audience and tailoring content to address their unique needs can make a difference. According to its inaugural state of the industry report released earlier this year, 70% of consumers indicated that a website was the most influential channel in making a purchase decision.Īdditionally, more people are turning online for financial advice with 80% of prospects conducting their own research online before choosing a financial advisor.įor Advisor Websites CEO Graham Turner, standing out from the competition isn’t always easy, nor is knowing where to start. The Snappy Kraken team says advisor web pages typically lack the design, copywriting and branding quality needed to make the most out of “this critical real estate for client conversion.” But firm leaders believe by combining their marketing chops with Advisor Websites’ set of technology tools, advisor websites can evolve from online brochures into powerful growth engines for their businesses.Īdvisor Websites leaders are just as passionate about making sure planners are putting their best feet forward online. “It's time for advisors to stop viewing their website as a mere table stakes requirement and to start viewing it as the business growth engine it has the potential to become.” “With this acquisition of Advisor Websites, we intend to introduce the industry to what a truly unique, personalized and strategic website can accomplish. This is because most advisor websites are bland, undifferentiated, and disconnected from a holistic marketing strategy,” Snappy Kraken’s CEO Robert Sofia said in a statement. “Advisors know that having a website is necessary, but very few have actually benefited from what a great website can do.
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